This week, MotivatePT began running fitness sessions for a new client, Hult International Business School. This was very exciting for us, as this is the first organisation that we are working with in the educational sector, and the individuals partaking in sessions are young and ambitious Millennials.
This is a group that will make up 50% of the workforce by 2020, according to PwC
And what interests us most is that today’s students are requesting fitness sessions, instead of the normal beers, pizza and club nights that the prior generation would have been most interested in. This request for fitness sessions on campus, very accurately shows a generational shift in the attitudes and values assigned to wellness.
Who are the Millenials?
The Millenials don’t always get the best press. Referring to those born from c.1982 to 2002 they are seen as less loyal to their employers and increasingly difficult to motivate. But this couldn’t be farther from the truth. This is a generation that has faced The Great Recession and soaring student debt. They have had to delay their aspirations of home ownership & raising families. They are living at home with their parents longer, they have less disposable income and their desire to get educated, is now taking a disproportionate amount of time to pay off. The goalposts have shifted and so therefore have their attitudes and values. Understanding the disadvantageous conditions that they face, when compared to the boomers, is the most important starting point for any organisation.
Why should you care?
A new generation of individuals, decision makers and thought leaders, requires and deserves a new set of engagement policies. This applies across all businesses, big and small, and sectors.
Gallup has reported that employee engagement is at an all time low, with 70% of individuals citing that they do not feel engaged at work.
Employee turnover is costly, and on average it costs 21% of an employees salary to find a suitable replacement. If employers spent more time understanding the generational differences that exist within their workforce, they could correct these figures and increase productivity and profitability in the workplace.
Fitness plays a very important role in the motivation and engagement levels of milennials. It matters to this rising generation, who are willing to spend more money on organically sourced food, more time on fitness and who put effort into getting the work-life balance right. Providing fitness sessions in the workplace or on campus ticks all the boxes of convenience, connecting with their team in a more fun way, and taking a break from the daily grind to check in with themselves. It signals to them that you care about their personal well-being as an employer and you are bringing it directly to them in a considered and thoughtful way.
For a generation up against the odds, there is increasing interest in tools that will focus the mind, and help unlock potential.
This is why Monday evenings on this London campus are now replaced with energising fitness sessions rather than short term fixes like alcohol & nights out.
The loud music still remains however.
To enquire about fitness in the workplace, email us at: firstname.lastname@example.org.